Erin Prus headshot Michael Wilson

Hi, I’m Erin.

I’m glad you’re here.

An award-winning writer and UX content designer,
I’m the most versatile writer you’ll ever meet.

I take on writing projects big and small—from snappy, short-form copy to long-form editorial. My superpower: helping brands define their voice as a key market differentiator.

I collect words—and know how to sniff out a good story.
Since 2010 I’ve been immersed in storytelling through marketing, editorial, advertising, and later UX content design. I’ve helped develop successful native and web SaaS apps for tech companies, from inception to launch.

People-first leader,
defender of words,
focused on high craft.

Some old, some new. Some of my favorites.

  • MidCity Restaurant

    MidCity Restaurant

    Experience some of Cincinnati’s very best with Mike Stankovich’s award-winning cocktail program, and taste a small plate (or three)—savor something unexpected.

    Taste
  • Cincinnati Magazine

    Louisville, Kentucky

    An oldie but goodie from my start in magazine writing. Here’s a whirlwind weekend trip to Louisville, Kentucky, Cincinnati’s sister river city.

    Wander
  • P&G Fun Indoor Activities

    P&G Everyday

    Moms want things: ways to keep kids busy, a clean home, to save money. In a former life I managed all consumer-related content for P&G Everyday.

    Explore
  • J Abbott Miller Dot Dot Dot Print Mag

    Dot Dot Dot - App Review

    In 2014 Pentagram partner and designer J. Abbott Miller created a whimsical, tablet-first app reminding us of the value of performance. App review for Print Magazine.

    Dance
  • Aberlin Springs Farm

    Aberlin Springs

    Get ready to fall for Aberlin. An editorial deep dive into the agricommunity reveals the power of a working farm and food philosophy—to transform people and place.

    Immerse
  • Audi quattro

    Audi Quattro Experience

    Agency Zulu Alpha Kilo took Best of Show in HOW’s Interactive Design Competition with a sensory-rich installation of mini-slot cars, sure to ignite your inner gaming child.

    Drive
  • GoodRx Rewards program

    GoodRx Rewards

    Do patients want rewards for healthy behaviors? As the only content designer, my team built the GoodRx Rewards product from inception to launch in less than one year.

    Discover
  • Canadian Club Whiskey

    Print Magazine: Sex + Design Issue

    Let me take you behind the scenes to hear how two creative directors resurrected the Canadian Club Whiskey brand, against all odds.

    Enlighten

  • West Virginia's Wintery Mix

    Whether you want downhill skiing, tubing, snowshoeing or just apres-ski enjoyment, West Virginia has everything for a wintery mix of fun.

    Discover

Expansive work deep dives
(by invitation)

Editorial & Copywriting

UX Content Design

Brand Voice & Strategy